Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 brands and approximately 9,200 hotels, continues to make impressive gains across Europe, Middle East, Eurasia and Africa. Their 2023 results, released in February, highlights the Company’s introduction of 9 brands into new countries, 107 franchise agreements, 87 new hotels, and 9,500 additional rooms.
In April of this year, Wyndham announced a busy start to 2024, reflected by the opening of 13,000 new rooms in Q1 which represents a 27% year-over-year increase. Meanwhile, the additions made to the Company’s development pipeline during this period have taken it to record high levels.
Anchored by its OwnerFirstTM approach to franchising, the growth seen through 2023 and into 2024 underscores Wyndham’s strong reputation throughout the region and its long-term commitment to helping deliver success for owners and franchisees. Inclusive of last year’s additions, the Company now has 640 hotels throughout EMEA, representing over 89,000 rooms across 15 brands with a pipeline of over 150 hotels.
“We’re incredibly proud of our record growth in 2023 and the trust that owners and franchisees across the region continue to put in Wyndham Hotels & Resorts. Increasingly, owners are seeing the value of partnering with the world’s largest hotel franchisor and joining our Wyndham family. From our award-winning loyalty program, Wyndham Rewards, to our ability to deliver best-in-class technology, marketing, sales tools and a strong distribution platform —they realise the power of the Wyndham Advantage.”
- Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts
Full-Year Highlights
From entering new markets with new brands to expanding relationships with key owners and developers, 2023 was a banner year for Wyndham across EMEA. Among the highlights, the Company:
- Welcomed its first Registry Collection Hotel—the Ajul Luxury Hotel & Spa Resort on Greece’s dazzling Chalkidiki peninsula, owned and operated by long-standing partner Zeus International Hotels & Resorts.
- Opened the first Vienna House Easy by Wyndham hotel in central Berlin since acquiring the brand in collaboration with HR Group, a leading European hotel operator.
- Opened 11 hotels in Türkiye, Wyndham’s fifth largest market globally and a key growth market for the Company. With 110 hotels in operation, Wyndham is the largest international hotel company in the country with more than 30 hotels in Istanbul alone.
- Drove significant growth for its Trademark Collection by Wyndham brand, with new brand entries into Malta, Portugal, Türkiye and Qatar.
- Debuted Wyndham Grand in the beautiful city of Kracow, Dolce by Wyndham in Italy’s fashion capital of Milan and roadside icon Super 8 by Wyndham in the UK.
- Expanded its presence in The Commonwealth of Independent States (CIS) with eight hotel openings including three brand entries in Uzbekistan under the Ramada Encore by Wyndham, Wyndham Garden and TRYP by Wyndham brands.
- Expanded its midscale offerings in Saudi Arabia with a new hotel in Al Khobar, under the Ramada Encore by Wyndham brand while appointing a new Country Director, Mohamad Haj Hassan, for the Kingdom.
- Strategically strengthened its presence in India with six openings while inking a deal for the first-ever Wyndham Grand in Rajasthan. Wyndham currently has nearly 60 hotels across 40 cities in India.Top of Form
Q1 2024 highlights
Building on the success of 2023, Wyndham has posted a strong start to 2024. During Q1, the Company:
- Opened 13,000 new rooms, which is 27% more than during the same period in 2023.
- Awarded 171 development contracts, representing a year-on-year growth of 8%.
- Entered the upscale extended stay segment of the market through a strategic relationship with WaterWalk Extended Stay by Wyndham.
- Expanded its development pipeline by 5% in the U.S. and 9% internationally. As of March 31, this consisted of almost 2,000 hotels and 243,000 rooms – this an 8% year-over-year increase which has taken the Company’s pipeline to a record high.
- Increased the proportion of its development pipeline which falls into the midscale and upper segments of the market. Approximately 69% of the pipeline is now in these categories, representing a growth of 4% year-over-year.
The Wyndham Advantage
Wyndham franchisees throughout Europe, Middle East, Eurasia, and Africa benefit from the Wyndham Advantage—a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of more than $275 million in innovative technology investments over the past five years, owners have access to best-in-class technology from industry-leading providers, including next-gen property and revenue management systems, as well as a growing member base of more than 106 million enrolled Wyndham Rewards members globally.
Wyndham Rewards is the number one hotel rewards program as named by both USA Today and U.S. New and World Report with more than 60,000 hotels, vacation club resorts and vacation rentals. Members make up more than a third of all check-ins globally and on average, spend nearly twice as much as non-members.
For franchising opportunities, visit https://whrdevelopmentemea.com/.