Seibu Prince Hotels has announced an ambitious international growth strategy, targeting 250 hotels globally by 2035. Today, the group operates 96 properties comprising more than 26,000 rooms, with 34 hotels located outside Japan across 12 countries. Future growth will be driven primarily by management contracts, enabling the brand to scale internationally, while partnering with local owners and developers.
The current development pipeline includes four projects totalling more than 700 rooms, with one hotel in Indonesia and two in Thailand, reinforcing the group’s focus on high‑growth Asia‑Pacific destinations.
Three hotel companies merge as One Group, One Global Brand
In April 2024, Seibu Prince consolidated its three hotel companies—Prince Hotels & Resorts, StayWell Holdings, and Prince Resorts Hawaii—under a single global brand: Seibu Prince Hotels & Resorts.
“This integration strengthens both our domestic and international strategies and supports our long‑term expansion ambitions,” says Yoshiki Kaneda, president of Seibu Prince Hotels Worldwide.
Seibu Prince’s international journey accelerated with the acquisition of Australia‑based StayWell Hospitality Group in July 2017, providing a platform for growth in Australia, India, Asia, and the Middle East. The brand consolidation has enabled the group to present a clearer, more powerful value proposition to owners, investors, and guests worldwide.
A brand for every occasion
As Japan’s leading multi-brand hotel group, Seibu Prince offers a broad portfolio designed to meet diverse market needs and development opportunities:
- The Prince Akatoki – A luxury brand delivering refined Japanese hospitality and cultural authenticity within a global context.
- The Prince – The group’s luxury flagship brand.
- Prince Vacation Club – A members-only resort hotel programme overseeing the Seibu Group’s hotel and leisure assets.
- Grand Prince Hotel – Upper upscale hotels with a strong focus on conferences, large-scale events, and social functions.
- Prince Hotel – The core brand, offering high-quality experiences shaped by the character of each destination.
- Prince Smart Inn – A technology-enabled accommodation concept launched in 2017, focused on efficiency and convenience.
- Park Regis by Prince – An upscale brand combining modern technology with contemporary design.
- Park Regis – An established upscale brand catering to business and leisure travellers.
- Park Proxi – Modern, purpose-built hotels for guests ‘on the go’, blending functional design with flexible, tech-forward spaces.
- Leisure Inn – A midscale brand delivering value-for-money accommodation in central locations across Australia and internationally.
This diversified brand architecture allows Seibu Prince to align the right concept with each site, market, and owner requirement.
Expanding the lifestyle portfolio with acquisition of Ace Hotel
In September 2025, Seibu Prince Hotels Worldwide acquired Seattle‑based Ace Group International for approximately US$90 million. Ace Hotel operates as an independent subsidiary, retaining its distinctive brand identity and creative direction while expanding Seibu Prince’s global lifestyle portfolio.
Known for its strong connection to art, music, and local culture, Ace Hotel creates communal spaces shaped by local artists, craftspeople, and stories. The acquisition added eight properties to the portfolio, including locations in Kyoto, the United States, Canada, Greece, and Australia.
A competitive edge in MICE and leisure
As part of the wider Seibu Group travel and leisure conglomerate, Seibu Prince benefits from a level of vertical integration that few hotel groups can match. The group owns and operates 30 golf courses, multiple ski‑in, ski‑out resorts, urban rail services, leisure facilities, and a diversified portfolio of retail and office real estate.
This scale enables Seibu Prince to create highly differentiated MICE and resort offerings, combining accommodation with transport, leisure, and event infrastructure. The group is also a recognised leader in conferences, weddings, and social events, an area of deep expertise within the Japanese hospitality market.
A unified global loyalty programme
Following the group’s rebranding, Seibu Prince has unified its domestic and international loyalty schemes under Seibu Prince Global Rewards. Members can now earn and redeem points across the entire portfolio, including hotels, restaurants, retail outlets, golf courses, ski resorts, and selected Seibu Group facilities in Japan.
This integrated ecosystem provides members with a unique breadth of earning and redemption options, without reliance on third‑party partnerships.
According to the Seibu Group Annual Report 2025, the programme has 2.31 million members and offers four status tiers—Diamond, Platinum, Gold, and Blue—with upgrades based on annual spend.
Leveraging Omotenashi
At the heart of Seibu Prince’s international growth strategy is Omotenashi, the Japanese philosophy of hospitality, which is rooted in anticipation, sincerity, and attention to detail—delivered without expectation of recognition or reward.
Examples of Omotenashi in hospitality
In practice, Omotenashi reveals itself through small, thoughtful gestures: a returning guest finding a pot of green tea and a handwritten welcome note waiting in their room; a concierge offering a towel and umbrella before being asked on a rainy day; a surprise birthday cake and card quietly delivered in the evening; or a front‑desk team personally escorting departing guests to the entrance, bowing in thanks, and offering bottled water for the journey ahead.
These moments, subtle yet deeply personal, are embedded in Seibu Prince’s service culture—ensuring guests feel genuinely cared for, wherever in the world they travel.