Minor Hotels Europe and Americas is accelerating its expansion through a flexible asset right strategy that allows the company to adapt to each market and opportunity. In the interview, Gonzalo Aguilar, CEO – Minor Hotels Europe and Americas, explains how this approach enables the group to own, lease, or operate hotels depending on where the greatest value can be created. This versatility supports partnerships with operators in key markets and strengthens the company’s ability to grow its brand presence. Gonzalo also highlights the launch of four new brands in 2025, including iStay by NH in the midscale segment, two new collection brands, and the Wolseley Hotel brand inspired by the iconic London restaurant.
Looking ahead, Minor Hotels Europe and Americas is focused on expanding in both Europe and the Americas. Gonzalo points to strong opportunities in the Nordics, France, and Greece, as well as growing traction in North America and the Caribbean. He emphasizes that the company’s owner mindset, entrepreneurial culture, and agility are central to how it delivers value to investors and partners. The full interview offers deeper insight into the company’s strategy, its evolving brand portfolio, and the markets that will shape its next phase of growth.