On day one of IHIF Asia, Alexi Khajavi sits down with Mathieu Rouri, VP of Operations for Louvre Hotels, to explore the group’s ambitious five-year strategic plan. Launched in 2023, the plan focuses on renovating 80% of Louvre’s owned and leased European properties—over 200 hotels—with a €500 million investment, positioning these as flagship properties while enhancing competitiveness.
Mathieu highlights the group’s commitment to food and beverage, a key driver of guest experience and revenue across mid-scale to luxury brands, with initiatives like the Chef’s Club promoting regional and signature cuisines globally.
In Asia, Louvre is concentrating on high-potential markets including India, China, and Southeast Asia, prioritizing top-three positioning over market saturation. The group’s disciplined growth approach leverages management-led operations, local partnerships, and strategic brand placement. Exciting expansions include the Royal Tulip in Nepal and multiple Golden Tulip and Sarovar openings across Asia, Africa, and Brazil.