In a conversation with Hospitality Investor’s Patrick Whyte, Dana Jacobsohn—Chief Development Officer for North American Luxury Brands and Global Mixed-Use at Marriott International—unpacks the company’s 25-year journey in branded residences.
Marriott, the largest player in the segment, considers branded residential developments a key pillar of its luxury and premium hotel strategies. Jacobsohn outlines what makes a location viable, the importance of integrated design and operations, and how Marriott ensures brand alignment across residential and hotel offerings. She highlights the collaborative role Marriott plays with developers and investors, emphasizing experience, feasibility, and strategic brand matching.
Jacobsohn also previews major new projects in Detroit, Muskoka, Houston, and Fort Lauderdale, among others, noting growing consumer demand fueled by brand loyalty and global expansion. With dedicated regional teams and a pipeline of nearly 150 projects, Marriott is doubling down on global growth and long-term value in the branded residential market.
Watch this exclusive interview now.