On day two of IHIF Asia, Alexi Khajavi sits down with Steve Carroll, Head of Capital Markets at CBRE APAC, to discuss the 2025 investor sentiment survey and the dynamic hospitality investment landscape across Asia.
With 72% of investors planning to increase capital allocation, APAC is leading the way in growth, driven by strong visitor arrivals and diverse investor profiles ranging from family offices to institutional capital.
Luxury remains a favored asset class, while upper upscale and value-add opportunities are attracting institutional investors seeking scale and efficiency. Key markets include Japan, Hong Kong, Seoul, Vietnam, and emerging resort destinations. Branded residential is gaining traction, moving from luxury into upper upscale, particularly in resort markets.
Carroll also highlights operational strategies, selective CapEx, and long-term asset management as critical drivers of returns. For hospitality executives, this conversation offers insights into where capital is flowing and how to position assets to maximize growth in APAC’s evolving market.