Michael McCartan, area vice president at IDeaS, joined the AHC stage to discuss how the company is evolving its revenue management solutions with cutting-edge AI. With 35 years of experience, IDeaS has long used machine learning and predictive analytics to help hotels—from independents to global chains—optimize pricing and inventory decisions. Now, the company is integrating agentic and generative AI to enhance operational efficiency and user experience. These technologies allow IDeaS to share demand insights across departments, such as marketing, and deliver intuitive, time-saving dashboards for hotel staff.
McCartan also emphasized the strong return on investment that revenue management systems offer, especially for real estate owners. Unlike capital-heavy renovations, these systems are relatively low-cost and yield significant financial benefits. He noted that small hotels, in particular, stand to gain the most, as precision pricing can dramatically impact limited inventory. For a deeper dive into how IDeaS is reshaping hotel tech and why investors should take notice, listen to the full interview.