How Accor’s Astore is Redefining Hotel Procurement with Data, Sustainability and AI

In this exclusive interview, Francois Leborgne, SVP at Astore—Accor’s procurement arm—speaks with Hospitality Investor's Patrick Whyte about the evolving role of procurement in hospitality. Leborgne outlines how Astore now serves 6,000 hotels across Europe, including many outside the Accor network, by offering data-driven, cost-efficient, and sustainable purchasing solutions.

He discusses how KPIs like cost savings, benchmarking, and carbon footprint tracking are reshaping procurement priorities. As rising costs, energy volatility, and ESG demands reshape the landscape, Astore is integrating advanced P2P systems and preparing for AI-driven efficiencies.

The conversation also explores Astore’s strategic expansion plans into Eastern Europe and its upcoming offer tailored to independent hotels. With procurement increasingly tied to financing and long-term competitiveness, Astore positions itself as a vital partner for hotel investors seeking smarter, more responsible sourcing strategies.

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