The Ascott Limited is redefining hospitality investment through its flex-hybrid “living” model — a flexible, innovative and tech-forward approach spanning serviced apartments, resorts, social living, and branded residences. Chief Growth Officer Serena Lim discusses how Ascott leverages its 41-year legacy to deliver sustainable, diversified returns across 14 brands, including lyf, its experience-led social living concept targeting 150 properties by 2030.
For investors, Ascott’s asset-light strategy and flex-hybrid operating model offer adaptive opportunities across markets — from conversions and adaptive reuse to bespoke management or franchise solutions. Lim highlights how Ascott’s deep local expertise, market-driven strategies, strong brand ecosystem, and commitment to talent development underpin long-term partnerships and resilience through market cycles.
With social connection, personalization, and operational agility at its core, Ascott is evolving beyond traditional hospitality – positioning itself as a global provider of living experiences designed to meet evolving traveler and owner needs.