The next frontier of branded living: longevity

alt cave chamber for halotherapy
Salt cave chamber for halotherapy. (wanderluster/Getty Images)

For thousands of years, humans have pursued the goal of longer lives - or even immortality - through myth, ritual, and religion. Today, in some rarified circles, this dream has become a rigorous scientific pursuit with serious money behind it. 

Silicon Valley billionaires like Peter Thiel and Jeff Bezos are some of the most visible investors in longevity biotech and age‑reversal research. Why? Because they believe that ageing can be slowed or even stopped.

This longevity mindset is now reaching into the global real estate industry.  Forward-thinking branded residence developers are going far beyond the traditional gym-and-spa formula.

Every breath you take

Today’s buyers want wellness designed into every aspect of their homes: spaces that optimise sleep, reduce stress, improve metabolic health, and connect them to nature and community.

“Longevity has become one of the clearest new priorities in residential living,” said Camilo Lopez, CEO of Black Salmon, co-developer of HQ Residences Miami. 

“It should not feel like another appointment on your calendar or something you have to go out of your way to access, but be embedded into the way you live every day - through the quality of the air you breathe, the water you drink, the lighting around you, the materials in your home and the recovery and wellness experiences available just steps from your residence.”

HQ Residences Miami is the inaugural residential concept from sbe’s HQ Hotels & Residences brand comprising 229 apartments with prices starting at $850,000. 

Developed by Black Salmon, Boschetti Group and Constellation Group, it is due to open in 2029. Wellness offerings include red-light therapy which stimulates cellular energy production and reduces inflammation; contrast hot and cold therapy; massage robots; and access to stem cell treatments.

Advanced air and water purification systems and the use of non-toxic building and cleaning materials are also central to the design.

Growing demand

Who is buying? “We are seeing demand come from a younger generation of buyers, particularly Millennials and Gen Z, who are extremely health conscious and view wellness as a core part of how they make real estate decisions,” said Lopez. 

“For these buyers, longevity is not a niche interest or an added perk. It sits in the same category as design, location, service, and amenities."

The market for real estate with built-in wellness and longevity infrastructure is expected to grow at a CAGR of 15.3 per cent to reach a global value of $1.8 trillion by 2030, according to the Global Wellness Institute (GWI).

Residences designed around wellness are reporting resale values 10 to 25 percent higher, and commercial properties are achieving rental premiums of 4.5 to 7.5 percent more per square foot, says the GWI.

Constellation Group and Boschetti Group are also behind Cora, a 13-storey, 74 apartment development in Coral Gables, Florida, that promises: “environments that promote longevity and vitality.” Apartments have been on sale since April 2025 with prices ranging from $900,000 to $4m and completion expected in 2028.

Hyperbaric chambers

Another major entrant is a joint venture between developer Terra and AB Asset Management. The Well Coconut Grove, Miami, is a 194-residential block paired with wellness services like IV therapy and a hyperbaric chamber, i.e. a sealed pressurised enclosure for breathing 100 percent oxygen at higher-than-normal atmospheric pressure. Residents will also have access to massage guns, infrared blankets, and lymphatic drainage boots.

With a $410m construction loan secured from TYKO Capital, completion is expected at the end of 2028 and over half of the residences are reportedly pre-sold. 

The longevity trend is also reaching developments with more accessible price points. House of Wellness Brickell, another Miami project, has 656 apartments with prices starting at $390,000.

Ricardo Dunin, founding partner of the developer, North Development, said: “We believe that wellness focused buildings have been solely affordable by wealthy buyers for too long. It is time to make wellness accessible to everyone.” 

Global reach

While South Florida has emerged as a hotspot - thanks to its outdoor‑friendly climate and health‑conscious younger buyers - longevity‑driven real estate is now a global phenomenon.

At Capella Residences Bangkok, residents will start their day with a wellness concierge on hand and a vitality checkpoint where biometric monitoring becomes as routine as a morning coffee.

The 262-unit residence is part of WellEra, a US$867m wellness facility realised in partnership with BDMS Wellness Clinic, the preventive healthcare arm of Bangkok Dusit Medical Services Public Company Limited (BDMS). It is scheduled to open in 2030.

“WellEra is the first development of its kind in Southeast Asia to integrate scientific wellness and preventive medicine into every dimension of daily life,” said Dr. Poramaporn Prasarttong-Osoth, president of BDMS. “We believe the future of health will not be shaped within healthcare systems alone, but within every aspect of how people live. Together with Capella Hotel Group, we are pioneering a new standard of wellness-integrated ecosystem in the region.” 

A new Blue Zone? 

Another notable project is SHA Emirates Island, a partnership between developer IMKAN and SHA Wellness Clinic, a family‑founded wellness and longevity company established in 2008 with two facilities in Spain and Mexico. 

Expected to open in late 2026 on the coastline between Dubai and Abu Dhabi, SHA Emirates Island will include 137 residences and 100 suites plus a wellness clinic with 110 treatment and medical consultation rooms.

“Our dream is to create the world’s sixth Blue Zone - places which are recognised as having the highest concentration of centenarians,” SHA’s managing partner Alejandro Bataller told HCM Magazine. “We envisage a tranquil wellness island, surrounded by nature, that will be an escape from busy city life.”

Residents will have access to island‑wide community events, health‑focused culinary programmes, organic gardens, bike routes, a beach club, a Marina Pavilion for water sports, and a Wellness Kids Club.

IMKAN believes buyers will see SHA Emirates Island as “not only a lifestyle choice, but a sound financial investment.”