Virgin Hotels, the brand developed by Virgin Group founder Richard Branson, has appointed James Bermingham as the division's CEO, effective immediately. Bermingham is stepping into the role following former CEO Raul Leal's departure after 10 years leading the company.
Bermingham joins the Virgin Hotels executive team following nearly two decades with Montage International. He will be responsible for delivering the company's global growth pipeline, customer experience and culture.
"We are thrilled to welcome James into the Virgin Hotels family," Branson said in a statement. "For over a decade, we have been devoted to providing entertaining and unforgettable experiences for our guests, and I can think of no one better than James to spearhead this effort as we continue to grow the brand on a global scale."
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