LVMH agrees deal to manage two Sardinian hotels

Qatar-owed Sardegna Resorts has signed agreements with LVMH Hospitality Excellence, to manage two of its hotels in Costa Smeralda.

The LVMH brand Belmond will manage the Hotel Romazzino, which will open for the 2024 season as the “Romazzino, A Belmond Hotel, Costa Smeralda.”

The Hotel Pitrizza will be managed by the LVMH brand Cheval Blanc. The hotel will continue to operate under its current name until 2026, when it will be rebranded as Cheval Blanc Pitrizza, Costa Smeralda, following the completion of the renovation works.

Sardegna Resorts is a Smeralda Holding Company wholly-owned by Qatar Investment Authority.

The changes are part of the Smeralda Holding Group’s long-term strategy to enhance and enrich Costa Smeralda as a best-in-class destination. This plan was launched in 2017 and includes, among others, tourism initiatives, the introduction of major F&B operators such as Nikki Beach, Zuma, Novikov, Beefbar and Matsuhis.