Choice Hotels and Faranda Hotels & Resorts have signed a new long-term strategic agreement aimed at expanding Choice’s Spanish portfolio.
Under the agreement, Choice will add eight properties comprising over 700 rooms across Spain’s northern provinces Galicia, Asturias and Cantabria.
Located in cities such as A Coruna, Santiago de Compostela, Gijon, and Santander, the hotels include Faranda Rias Altas, Faranda Marsol Candas, Faranda Hotel Pathos Gijon, Faranda Alisas Santander, Faranda Los Tilos, Faranda Torrelavega, Faranda Las Lomas and, y Hotel Ciudad Ponferrada.
All hotels will join under the Ascend Hotel Collection, with the first six hotels open for bookings, including Faranda’s new flagship hotel – Faranda Hotel Rias Altas, Ascend Hotel Collection in A Coruña which has recently undergone a renovation program.
Two further hotels are currently undergoing full refurbishment and are expected to open in summer 2025, with Faranda embarking on a program to refurbish and update the properties to implement Choice Hotels’ Ascend Hotel Collection brand hallmarks. Faranda Hotels & Resorts will convert and manage these new hotels in collaboration with Choice Hotels.
This new agreement in Spain extends the existing franchise relationship between Choice Hotels and Faranda Hotels in South America, which will now comprise 22 hotels. Choice Hotels and Faranda aiming to further grow in Spain.
What they said
David Beers, CEO of Choice Hotels EMEA said: “Extending our existing collaboration with Faranda Hotels is another great step in line with our international expansion strategy. Spain is a key market for Choice Hotels EMEA and through this agreement, we will see the Ascend Hotel Collection expand significantly across Spain in the coming months. We look forward to continuing to expand our presence in the country over the coming years and are equally excited to work closely with Faranda Hotels to consider other opportunities that align with our joint growth strategies.”
Carlos Fernández, chief commercial officer of Faranda Hotels & Resorts added: “After the efficient results achieved alongside Choice Hotels in Latin America, we firmly believe that this new phase of collaboration in Spain is a natural step to strengthen our alliance. Our 40-plus-year history in hospitality in Spain perfectly complements Choice's vision, and together, we look forward to growing further and offering memorable experiences at each of our hotels.”