Choice Hotels EMEA has signed a strategic partnership agreement with Borealis Hotel Group to expand their European portfolios.
Teaser: The agreement will help Choice Hotels EMEA implement its growth strategy, with the lodging franchisor actively looking for midscale and upscale hotels to join portfolio
The agreement will allow Borealis to franchise upscale and midscale hotels from the Choice Hotels EMEA portfolio of brands across the territories they currently operate – which include The Netherlands, Belgium, France, Germany, Austria, Spain and Denmark – as well as look for new opportunities in other European countries.
What they said
Jonathan Mills, CEO of Choice Hotels said: “We have an ambitious growth strategy in the EMEA region, and this new strategic partnership agreement with Borealis Hotel Group presents an exciting opportunity for us to grow and realise our mission to build a scalable network of high-quality hotels across Europe.”
Bart Van de Kamp, CEO of Borealis said: Our strategy is to accelerate our growth as a European hospitality company, based on strong relationships and partnerships with international hotel brands and other partners. We are therefore very pleased to have been able to add another international hotel brand as a franchisor with its own newly refreshed concept, to our highly valued group of partners.”