Accor Launches Industry-First Platform Accor One Living for Branded Residences and Mixed-Use Developments

Accor has launched a new platform Accor One Living dedicated to the integration of hospitality solutions into mixed-used developments.

Accor One Living will support the development and operation of branded residences, anchored by managed and franchised Accor hotels and resorts, as well as other products that add value to mixed-use projects such as coworking spaces, extended stay hotels, and private clubs.

Accor OneLiving Logo // Courtesy of Accor
(Accor One Living Logo // Courtesy of Accor)

“Accor One Living will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”, said Jeff Tisdall, Chief Business Officer, Accor One Living.

Tisdall, who was a senior VP of development for Residential & Extended Stay, will be leading Accor One Living in his new role.

The move consolidates Accor's leadership in the branded residences category. The group currently has more than 135 branded residence projects operating or in development across 22 distinct brands. Accor One Living expects to open more than 125 new branded residence communities over the next several years, including flagship projects such as The OWO Residences by Raffles in London, SO/ Uptown Dubai Residences, and Raffles Residences Boston Back Bay.

One of the key differentiators for Accor One Living according to the company, is its delivery of end-to-end solutions for hospitality and real estate investment partners, providing support that extends across the entire life cycle of each project. This includes support in the planning phase, sales and marketing phase, and operating phase, making hotels more profitable for investment partners and enabling a residential experience for homeowners that would not be otherwise possible.

Raffles Boston Back Bay Hotel & Residences, Balcony Shot / Credit: The Architectural Team, Image by Binyan Studios
(Raffles Boston Back Bay Hotel & Residences, Balcony Shot / Credit: The Architectural Team, Image by Binyan Studios)

Accor One Living platforms include a dedicated website Accor Residencies for prospective homeowners and a distribution website Apartments and Villas that supports the homeowners of branded residences and investment partners with a tool for marketing the rental of private residences and extended stay hotel properties.

“Through Accor One Living, we will continue to be motivated by our strong relationships with homeowners, who inspire the development projects we undertake,” added Tisdall. “Our branded residential communities achieve a delicate balance: privacy and exclusivity on one hand, while on the other, privileged access to the services and amenities from the brands our homeowners know and love. The importance of their satisfaction and loyalty is reflected in our industry-leading owners’ benefits program, recognizing our homeowners as VIPs wherever they travel within Accor’s global portfolio.”

According to Savills International Development Consultancy, the branded residential sector has grown 150% over the past decade, creating more than 100,000 units across 640 projects around the world.  Accor ranks third by a number of completed properties in 2022 behind Marriott and Four and is projected to move up to #2.