Interstate Hotels & Resorts – the international division of Aimbridge Hospitality – is adopting the name of its parent company, rebranding as Aimbridge EMEA.

The 114-property portfolio will be headed up by David Anderson, who joined the company in November 2021.

The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year.

The Aimbridge Hospitality portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.

Aimbridge and Interstate announced their merger in 2019 with the deal completing in the same year.

What they said

David Anderson, divisional president – EMEA, at Aimbridge Hospitality, said: “We know the Interstate name is well-known and much-loved here in the UK and Europe, and the people-focused approach that has played such an important part in our growth will of course remain.

“However, the move asserts our division’s presence in the UK, Europe and beyond. It sets a strong foundation for future growth and attracting the best talent, while giving our hotel owners added value, combining our in-market expertise and operations specialties across all hotel categories, with the scale of a global company that has multi-brand experience and influence.

“Under one identity we can take Interstate’s position and experience as a leading third-party operating division in the UK, Ireland and Europe, and capitalise further on Aimbridge’s strong industry and brand relationships.

Mark Tamis, president, global operations at Aimbridge Hospitality, said: “This is an exciting time for Aimbridge and our UK, Ireland, and European teams as we introduce the Aimbridge identity throughout EMEA.

“It signals the natural evolution of two of the leading third-party management companies in the world coming together and a move into a new way of working. The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements, and unparalleled partnerships with industry brands.”