TUI Hotels & Resorts has furthered its Asian expansion plans with the addition of its first hotel in Cambodia.
Located along the coastline of the Gulf of Thailand, TUI Blue Sihanoukville comprises 189 rooms, a gym and an outdoor swimming pool.
This comes as TUI launches the TUI Suneo brand in China with the addition of 215-room TUI Suneo Shenzhen Manwan which is located in the Dapeng Bay New District of Shenzhen.
Why it matters
TUI’s entry into Cambodia and its expansion in China signal a growing demand for hospitality in emerging markets across Asia. The tourism group has continued to pursue expansion on the continent - its portfolio in Asia currently comprises 22 resorts, with 26 others in the pipeline in destinations including Indonesia, Philippines, Vietnam, Thailand, the Maldives, China as well as Cambodia which is a relatively untapped market that could present significant opportunities for investors.
What they said
Artur Gerber, Managing Director TUI Hotels & Resorts said: “Adding a new destination and launching an additional brand in Asia is an important milestone for us. Our expertise in the leisure hotel industry offers great added value not only to guests from Europe but also from Asia. Together with our local partners, we will create a welcoming atmosphere and unique holiday experiences.”
Peter Krueger, TUI Group’s Chief Strategy Officer & CEO Holiday Experiences added: “We continue to grow our global presence. Our strong leisure hotel brands are not only attracting new partners to our management and franchise agreements, but also offering appealing holiday experiences for new guests from the region.