Travelodge goes upmarket

Budget hotel brand Travelodge is attempting to move upmarket with what it calls a new “budget-luxe” design.

The new design traces its roots back to the company’s spin-off Travelodge Plus brand, which launched back in 2018.

In response to a survey of 5,000 UK business and leisure travellers, the company has remodelled its core product, introducing a new navy blue brand colour as well as eco-friendly initiatives such as carpets made from recycled fishing nets and low-energy lighting.

Travelodge intends to roll out the new design across its UK estate  and has kick-started the programme with a multi-million pound investment to upgrade 60 hotels this year. Five of these hotels will be completed this month, including three hotels in London at Southwark, Vauxhall and Wembley as well as Southampton and Thame (Oxfordshire) close to Travelodge’s headquarters.     

What They Said

Craig Bonnar, Travelodge CEO said: “Travelodge has been a trailblazer within the UK hotel sector since it opened the UK’s first budget hotel in 1985. Today we are once again evolving by launching a new budget-luxe premium look and feel hotel design whilst maintaining our great value price proposition. This is our most radical transformation to date and has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”